Ride'em Wear is a family business based out of Southern California.
The concept of Ride’em Wear started as a gift that was given to Terry Wells. The gift was a horseshoe sculpture of a cowboy with a lasso. The image became the inspiration for a brand logo concept built on the same principle of giving.
Since the Ride’em Wear clothing concept began in 2005, Ride’em has developed a signature clothing line that represents all Equestrian riders for all that we do in the horse & bull riding world.
When you dress in Ride’em Wear, you wear a lifestyle that represents the Western tradition and an unwritten code founded on honesty, family values, fair play and the strong belief that your word is your bond.
Ride'Em Wear was created and envisioned with a greater purpose, a premium plan. This plan is not to create a product, or a product line, but to build a global brand, community, and a new icon; a brand that encompasses premium products fitted for country western lifestyles.