When you dress in Ride’em Wear, you wear a lifestyle that represents the Western tradition and an unwritten code founded on honesty, family values, fair play and the strong belief that your word is your bond.
Ride'em Wear is a family business based out of Southern California.
The concept of Ride’em Wear started as a gift that was given to Terry Wells. The gift was a horseshoe sculpture of a cowboy with a lasso. The image became the inspiration for a brand logo concept built on the same principle of giving.
Since the Ride’em Wear clothing concept began in 2005, Ride’em has developed a signature clothing line that represents all Equestrian riders for all that we do in the horse & bull riding world.
Ride'Em Wear was created and envisioned with a greater purpose, a premium plan. This plan is not to create a product, or a product line, but to build a global brand, community, and a new icon; a brand that encompasses premium products fitted for country western lifestyles.